Reach Out to Media with a Real Story in Hand

Given the hectic, deadline-driven schedule of most members of the media, getting their attention can take a lot of work. They're hard to reach because they're chasing down interviews for the story they've just been assigned or busy writing the article once they've nailed it down.

Add to that the inane pitches they get from clueless public relations folk, and you can see why reporters are wary of calls from publicists.

Take note: Getting your company in the news requires strategy, careful thinking and most of all, a great story. Some stories sell themselves, but others need a little push.

These steps will help you formulate a strong media outreach and produce results for your company.